• Lead a cross-functional team of 15+ across UX and digital marketing, field marketing, outreach, and call centers, supporting execution and performance across 15+ healthcare locations.

• Directed UX and systems strategy across all brands, integrating design systems, workflows, and digital operations to support scalable patient acquisition.

• Designed and implemented a full HIPAA-compliant software stack for digital marketing and analytics (OursPrivacy, Nexcess, GTM, Jotform), enabling secure data collection, attribution modeling, and funnel optimization.

• Built CRM pipelines with standardized referral tracking and data taxonomies (Zoho CRM, Zoho Route IQ, Alpha Sophia) to improve provider engagement and lead conversion with targeted strategies.

• Developed project management systems and SOPs to drive onboarding, campaign execution, and cross- functional alignment across teams and departments.

• Collaborated with marketing, operations, and clinical stakeholders to define technical requirements, streamline workflows, and support digital growth initiatives.

• Oversaw marketing budget allocation, managed vendor relationships (e.g., SEO agency, HIPAA compliant analytics), and identified cost-effective tools to optimize performance and scalability.

• Conducted competitive analysis, UX audits, and technical discovery to inform and manage full website redesigns across multiple healthcare brands.

• Led the migration of all company websites to a HIPAA-compliant hosting environment, addressing security vulnerabilities, ensuring encryption standards, and aligning with healthcare privacy regulations.

• Designed and implemented digital intake workflows and secure patient-facing forms using Jotform, integrated with backend tracking and call center workflow.

• Built and documented foundational design systems to support responsive UI, brand consistency, and scalable marketing execution across 15+ locations.

• Researched, vetted, and onboarded a specialized SEO agency; launched full-scale paid search and display campaigns aligned with regional growth goals.

• Operated as a full-stack marketing systems lead — owning strategy, UX, design, backend workflows, vendor sourcing, and data infrastructure ahead of team expansion.

• Participated in a qualitative research study using multi-autoethnography and grounded theory to explore how intergenerational users identify, interpret, and solve technology-related issues.

• Conducted literature reviews, planned project timelines, collected and coded qualitative data, and synthesized findings into thematic insights.

• Co-led a summer internship cohort, assigning tasks, mentoring students, and facilitating collaborative research workflows.

• Co-organized 3D printing workshops with older adult participants at a retirement community, incorporating participatory design principles and user-led exploration.

• Analyzed participant behavior through the lens of user roles (helper, learner, end-user), contributing to broader discussions around digital literacy and tech support design.

• Redefined AMSC’s brand identity by designing visual assets, marketing materials, brand guidelines, and email campaigns, resulting in a 60% increase in total program applications.

• Conducted UX analysis of the program website; designed and implemented a front-end redesign in Joomla using HTML/CSS to improve clarity, accessibility, and user engagement.

• Boosted participation in the New Student Mentor Program by identifying user pain points, applying UX principles, and creating targeted outreach and engagement strategies.

• Conducted user research for HomeHealth programs by analyzing data and developing user personas, journey maps, and empathy maps to guide design strategy across five key user groups.

• Collaborated in an agile, cross-functional team reporting to a product owner on a consumer robotics study, advocating for user needs and articulating product value to stakeholders.

• Designed an eye-tracking study for UX evaluation in the pharmaceutical department, including literature review, proposed methodology, and research design documentation.

• Mentored high-school interns in weekly sessions on healthcare innovation, user experience strategy, and critical thinking in health tech environments.

• Consistently booked 3+ new prospects into intro classes per shift, increasing client engagement and lead conversion rates.

• Converted 8–10 prospects into paying members monthly, contributing to sustained growth and reduced churn through personalized outreach and retention strategies.

• Ranked among top-performing sales associates in membership and product sales through persuasive communication and needs-based upselling.

• Trained new sales associates in sales techniques, company policies, and use of ClubReady CRM to manage lead pipelines and customer follow-ups.

• Learned and implemented medical billing protocols within EHR systems with no prior experience, quickly becoming the go-to employee for resolving claim issues and billing discrepancies.

• Authored internal training guides at manager’s request, recognized for strong process understanding, accuracy, and team support.

• Served as liaison between patients, providers, and insurance companies, clearly explaining financial responsibilities and advocating for patient access to care.

• Managed front-office operations and coordinated administrative workflows to ensure smooth patient onboarding and treatment scheduling.

• Established and managed the organization’s digital presence through design and production of graphics, short-form videos, blog content, email campaigns, and social media copy.

• Led planning and marketing for major community initiatives, including National Volunteer Week and Day of Caring 2017, mobilizing 600+ volunteers from 35 companies across 75 nonprofit projects.

• Supported donor growth and brand development by assisting the VP of Resource & Development with event coordination, copywriting for fundraising letters, and rebranding initiatives.

• Strengthened partnerships between the nonprofit, local businesses, and community members by fostering outreach relationships and increasing engagement across platforms.

• Graduate Student Advisor

  • HCIM Program Committee, Fall 2022 - Spring 2024

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• Peer Mentor

  • HCIM Program and UXTerps, Fall 2022 - Spring 2024

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• Outstanding Graduate Assistant Award Recipient

  • University of Maryland, Spring 2024

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• THAT Lab Student Researcher

  • The Health & Aging Technology Lab, Spring 2024